Job Summary: The primary functions of this positions are to promote the sales of wine and non-wine merchandise, enhance The Family Coppola’s company image and provide exceptional customer service, while cultivating a positive, safe, and inclusive environment for everyone.
Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Safety Statement: All employees shall follow safe practices according to the injury and illness Prevention Policy (IIPP), render every possible aid to safe operations, and report all unsafe conditions or practices immediately to any management employee or People Operations.
Essential Duties and Responsibilities
70% Sales and Service:
- Host experiences that educate guests on history, brands, vineyards, winemaking, and wines, ultimately leading to an engaging experience that creates brand loyalty, and wine sales.
- Create a memorable experience for all guests who enter the property through a high standard of customer service.
- Manage high volume wine and merchandise transactions.
- Create a welcoming environment for everyone who walks through our door and treat everyone with respect.
- Build relationships with guests to maximize the sale of wine, merchandise and winery tours and experiences.
- Engage in conversations with guests and provide them with a genuine and personable experience.
- Create opportunities to sell other events, services and experiences offered on the property.
- Present the benefits of the Academy program to guests, contributing to the growth of the wine club and obtaining goals.
- Work as a team with other associates to reach daily and monthly sales targets.
- Conduct various levels of tours including daily public tours, trade/VIP tours, pre-arranged group tours, and vineyard tours.
- Host guests in our retail spaces, including evenings, weekends and during events.
- Manage multiple groups at a time, keeping track of their tastings and anticipating their needs.
- Monitor guests for intoxication and adhere to OLCC guidelines.
- Facilitate shipping to customers and meet all compliance and regulatory requirements of wine shipments.
30% Daily Operations:
- Ensure smooth daily operations; including effective and appropriate communication, successfully managing traffic flow throughout the day and overseeing that guests are being engaged and entertained.
- Process transactions, stock wine, and assist guests with purchases.
- Perform opening and closing duties.
- Follow all safety practices, trainings and proactively mitigate risks for both employees and guests.
- Maintain clean and organized environment and take part in housekeeping efforts.
- Prepare cheese and charcuterie boards to company standards and adhere to food safety guidelines.
- Support and embrace company policy.
- Pack and prepare member wine allocations.
- High school diploma or GED required.
- One to two years of retail, customer service or tasting room experience and/or training; or equivalent combination of education and experience.
Knowledge, Skills & Abilities:
- Customer Service focused with a sincere desire to create a memorable guest experience.
- Strong sales background.
- Warm, personable demeanor.
- Flexible and a team player.
- Embrace a diverse and inclusive environment.
- Self-motivated and professional with the ability to multi-task.
- Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.
- Ability to speak effectively before groups of customers or employees of the organization.
- Ability to solve practical problems and deal with a variety of concrete variables.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Excellent communication skills.
- Highly organized, accurate and detail oriented.
- Wine knowledge and passion for wine.
- Ability to maintain a positive work atmosphere by communicating effectively with clients, management, peers, and subordinates.
- Computer proficiency in basic database management, Internet, RMS.
- Weekends, Holidays and some evenings required.
- Ability to work outside during the warm months.
- Must be 21 years or older.
- OLCC certification required within 90 days of employment.
- Food Handlers certification required.
N (Not Applicable)-Activity is not applicable to this occupation.
O (Occasionally)-Occupation requires this activity up to 33% of the time (0-2.5 + hrs/day)
F (Frequently)-Occupation requires this activity from 33% - 66% of the time (2.5-5.5 + hrs/day)
C (Constantly)-Occupation requires this activity more than 66% of the time (5.5 + hrs/day)
Stand-F, Walk-F, Sit-O, Handling/Fingering-C, Reaching Outward-C, Reaching Above Shoulder-F, Climb-O, Crawl-N, Squat or Kneel-O, Bend-F, Working at the Computer-F
Other Physical Requirements
10 lbs or Less
12 lbs or Less
Vision (Near, Distance)
11 lbs to 20 lbs
13 lbs to 25 lbs
Sense of Sound (i.e. Machinery/Tractor Sounds)
21 lbs to 50 lbs
26 lbs to 40 lbs
Sense of Touch
51 lbs to 100 lbs
41 lbs to 100 lbs
Ability to wear Personal Protective Equipment (steel toe boots, safety glasses)
Over 100 lbs
Over 100 lbs
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.